Abstract
The article begins tracing the evolution and development of Urdu journalism and its journey from the pre-partition to the post-partitition period in the sub-continent, along with providing a list of well-known magazines and newspapers published in the region. This brief background is followed by a detailed discussion of the impact of Urdu language on the journalism of Gilgit-Baltistan (GB). Urdu began to make its presence felt in GB in the real sense after 1948 .However ,it was Urdu literature that entered the region before Urdu journalism .Urdu journalism started in GB with Urdu weekly newspapers which ,owing to their popularity, later turned into daily newspapers.
Not only has GB played an active role in promoting Urdu journalism through print media in the form of newspapers and magazines,but also promoted Urdu journalism through electronic media. The credit to promote Urdu journalism through electronic media goes to Radio Pakistan Skardu which took an initiative broadcasting news and other programmes in Urdu and Balti. However, Radio Pakistan Gilgit acted as a catalyst in the promotion of Urdu journalism as well as Urdu language and literature. Moreover, the launching of FM 93 and FM 99 in Gilgit proved to be a turning point in the promotion of Urdu journalism in the region. Nevertheless, it would be unfair not to mention the role played by television and internet in its promotion in GB. Because of easy access to internet, GB is well-connected with the rest of the country and many people of GB have joined both print and electronic media and are contributing towards the development of Urdu.
Author(s):
Muhammad Hasan
AuthorResearch Scholar, Department of Urdu, Federal Urdu University of Arts, Science & Technology (Gulshan Campus), Karachi
Pakistan
- hassanolding@hotmail.com
- 0092 3455207625
Dr. Yasmeen Sultana
AuthorAssistant Professor, Department of Urdu, Federal Urdu University of Arts, Science & Technology (Gulshan Campus), Karachi
Pakistan
- yasminsultana786@yahoo.com
- 0092 3342631903
Details:
| Type: | Article |
| Volume: | 96 |
| Issue: | 1 |
| Language: | Urdu |
| Id: | 5ef9e42607f41 |
| Pages | 139 - 154 |
| Discipline: | Arts & Humanities |
| Published | June 30, 2020 |
Copyrights
| Urdu retain copyright and grant the journal right of first publication with the work simultaneously, allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal. |
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