URDU, Anjuman Taraqqi-e-Urdu - Karachi

اردو

Anjuman Taraqqi-e-Urdu Pakistan
ISSN (print): 2519-6332
ISSN (online): 2708-1915
Abstract

The purpose of an editorial cartoon is not only to amuse the reader but also to aware them with the current events and issues. Unlike the newspaper itself, editorial cartoons are something which an uneducated person can also understand. Therefore, it commands a great importance. The study aims to analyze the cartoons published in an Urdu weekly titled Oudh Punch, first published from Lucknow, British India in 1877. This weekly was the first in Urdu to publish editorial cartoons. Selected cartoons from the Oudh Punch were analyzed in both qualitative and quantitative manner, for quantitative analysis these cartoons were analyzed in five different aspects. Convenience Sampling technique and Nominal level of measurement were used under the theoretical framework of Agenda setting Theory.

Author(s):

Research Scholar, Dept. of Mass Communication, University of Karachi.

Pakistan

  • umaid245@gmail.com
  • 0336 2529018

Associate Prof., Dept. of Mass Communication, University of Karachi.

Pakistan

  • asmat.ara161@gmail.com
  • 0345 2423063

Details:

Type: Article
Volume: 97
Issue: 2
Language: Urdu
Id: 61cd868c5ebf3
Pages 210 - 231
Discipline: Arts & Humanities
Published January 10, 2022

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.