Al-Hilal, Zamindar, Comrade, Imrooz etc were the prominent Urdu newspapers of subcontinent founded by the literary figures namely Abul Kalam Azad, Maulana Muhammad Ali Johar, Maulana Zafar Ali Khan, Chiragh Hasan Hasrat etc. That is why the color of literature was prominent in their journalism. Once such newspaper is the Daily Jang. Mir Khalil-ur-Rehman started publishing it from Delhi and brought it to Pakistan after the establishment of Pakistan. Jang is the most widely read and most popular newspaper in Pakistan which started publishing poetic pieces (qat’at). For this purpose, Daily Jang selected the very famous poet and philosopher of his time, Raees Amrohvi, who wrote qat’at for forty years continuously till his death (1988) and was called a founder of newspaper qat’at. After his death, the famous poet of the present era Anwar Shaoor started writing in the Daily Jang and is still associated with it. The research under review is about the journalistic qat’at, how it got started in Pakistani journalism, especially in Jang newspaper and what is the importance of Urdu qat’at in journalism. The research under reviews the events that have been published since the establishment of Pakistan in the Daily Jang newspaper.